Email Marketing and Hadoop

Email Marketing and Hadoop

As the technology is growing in the market, it is very much necessary to know about them and adapt yourself to it so you won’t fall behind in the rat-race. An authentic database with Big Data gives you rich benefits.

What is Hadoop?

Hadoop is open-source that consists of aJava-based framework, which supports in processing and storing extremely large data sets in a distributed computing environment. You can run the applications on systems with multiple commodity hardware nodes, and handle several data terabytes. It has a distributed file system which allows data transfer rates rapidly among the nodes and enables the system to continue to operate in case if a node fails.

How Hadoop helps in Email Marketing

Marketers can tap Hadoop’s power with slight help from the algorithms, and learn about the machine. Hadoop can quickly identify relationships, activate rules, and enhance user experience and delivers the most appropriate and reliable content to the right user on the right device and right inbox.

The marketers, at any point of time, can have several programs that run concurrently on various platforms such as firing emails by marketing automation programs and display the paid media programs coming through many DSP’s and the ongoing social media campaigns and websites when they are converting the visitors to leads and eventually converting it into a sale.

As the programs have a limited capacity to coordinate, many mediums have point-to-point connections if someone replies to your email through the automated marketing system. This gives you an alert to display and retarget the program to send email to the persons they have responded. In case, if you want to send a customized email, you need a program to do that. Hadoop fulfills this requirement.

Advantages of Hadoop

  • Scalable – Hadoop provides a highly scalable platform due to its high storing and distributing capacity of data sets to plenty of inexpensive servers, which operate in parallel. A businessman can run thousands of applications using Hadoop.
  • Cost effective – Hadoop provides a cost-effective solution for businesses that explodes data sets. It is less expensive than the traditional Relational Database Management Systems (RDBMS) and can process large masses of data. Many companies have tried to reduce costs using Hadoop and were successful in doing that.
  • Flexible –An organization can easily access the new data sources using Hadoop and tap into structured and unstructured data in order to generate value from it. This clearly means that businesses can extract valuable business insights from the data sources like social media and email conversations. Hadoop can be used for multiple purposes like log processing, recommendation systems, data warehousing and b2b marketing campaigns.                                                                                                                                                                                                                                                                                                                                                                                                Techno Data Group is b2b marketing firm in Wilmington, Delaware focusing on delivering the excellent quality.
    We help the individuals and the enterprises to target key accounts using real-time verified data; we can identify your buying personas, analyze your existing database and fill in the missing information.
    We work with some of the world’s leading brands and Fortune 500 companies. We are proud to say that we are their preferred database partners.
    Contact Information:
    Techno Data Group:(302) 268 6889 | [email protected]

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